Experienced project, supervisory, and interviewing staff: A “battle tested” top management team with a proven track record, all with knowledge and hands-on experience executing a wide range of survey & opinion research methodologies.
Ability to expand staff quickly with quality trained people: Years of experience and proven success in interviewer recruitment and training.
Diversified and strong client base: Over 90% of revenue is derived from repeat and/or referral business in a multitude of vertical sectors.
Experience and knowledge conducting research in a wide variety of industry segments: Energy, transportation, telecommunications, medical/healthcare, financial services, social & public policy, political, agricultural/chemical, educational, retail, technological, media, food services, consumer services, and general marketing research.
Access to industry databases: OpinionAmerica’s relationship with a variety of targeted service bureaus, and market research panels and random samples (both land-line and cell phone), provide us with the ability to efficiently target specific populations –consumer and professional – nationwide, statewide, regionally, or by some other uniquely defined geographic footprint.
State-of-the-Art market research technology and software: Our staff is fully trained and experienced in the use of state-of-the-art data collection and interviewing tools. We are experts in the implementation of mixed-mode methodologies to target hard to reach respondents using finite sample universes.
Expertise in database enhancement: given the limitations of lists in general, to meet the broader “value-added” marketing needs of our client base, we will frequently merge multiple databases to produce a more robust & representative sample “universe”.